Internet Technology, Marketing and Security Essay

Internet Technology, Marketing and Security - Essay Example oducts, one such company is the Sony Corporations whose official playstation website recently underwent a major security breach affecting around 70 million subscribers worldwide. The website is well equipped with all the information of the products and the game contents. It consists of information about all the playstations launched so far and also the new game developments going on. The popularity of playstations worldwide is well highlighted on the website and the information clearly justifies why it is so popular around the world. The website clearly mentions the company’s contact address for correspondence which is quite appreciable as the customer’s come to know how genuine the information on the website will be by knowing the company’s profile. The customization of products on the website is also remarkable, including the latest launched products, upcoming games, most popular choices and also competitions inviting hard core gamers. The customer’s information required to join the PS network is basically the e-mail id for subscription of newsletters, new launches, Gaming updates etc, and other basic information about the customer. The marketing strategy of a company determines the hold of its product in the market over the competitors. Though Sony has a established market for its products, its strategies keep it alive and grab the edge over the competitors. Analysing the position of competitors is the foremost strategy for effective marketing of company’s product. The customer’s response and needs are relatively studied to set up the marketing strategies. The company ensures optimum quality levels to satisfy customers to gain their loyalty in the market. Proper and planned strategies ensure better sales and less difficulty in facing competition. The next strategy that almost all companies seek is knowing their customers better. Launching products according to people and places also ensures better sales and profit and less troubles in creating a

Ethics Essay Example for Free

Ethics Essay In comparing the similarities and differences in ethical theories, the goals of each theory and the morals and values that can be observed in the process. While the following ethical theories appear similar on the surface virtue theory, utilitarianism, and deontological ethical will be discussed and their differences will be defined. Virtue Theory relates to the pursuit of excellence in everything you do. As one commercial put it, â€Å"Be all that you can be† (U. S. Army 1981). One must have the idea that if they want to maximize their greatest potential, they must work hard to produce it. To the Utilitarian this may appear selfish, but self-discipline and self-determination is key to achieving the goal. Oxford dictionary describes utilitarianism as one who practices the doctrine that produces the greatest happiness of the greatest number. For example, a busy mother gives great sacrifice of putting her needs aside to take care of her three children who are home sick with the flu. At this moment, the mother, who is also sick with a temperature of 102 F, is not practicing virtue theory because; the mother has currently put her needs aside. The mother is practicing patience and compassion to assure that her children get the care that they need. Boylan (page 171) describes Deontological ethics as a moral theory that emphasizes one’s duty to do a particular action just because it is right and not through any other sort of calculations. An example of this would include presenting an inventory sheet to authorities proving that fraudulent activity has occurred buy a company that has been charging customers extra for supplies. The distinct difference of these theories suggests that virtual theory focuses attention toward creating greatness within one’s self. Utilitarianism focuses attention by creating greatness toward the masses. Deontological ethics relates to doing what is right whether it be for one’s self or for the masses with the understanding that happiness is not the goal but a moral responsibility is. A personal experience explaining the relationship between virtue, values, and moral concepts includes a deontological experience that I had several years ago. One Friday afternoon I walked into a bank to cash a check in the amount of $527. 28. The teller cashed my check, but I did not bother to double check the money until I got home. After checking and double-checking the money that evening, I came to the realization that I had 627. 28 cash in my envelope. The teller accidently gave me an additional $100 dollar bill. I could not go back to the bank to address the problem because the bank had closed for the day. I could not with good conscious keep the money because my family has instilled strong morals and values of honesty, integrity, and dignity within me. The money must be returned for it is the morally right thing to do. Saturday morning I drove back to the bank and asked for the manager and explained what had happened. I handed over the entire envelope as it was presented to me and I explained that two very crisp one hundred dollar bills were so tightly stuck together that it appeared as one bill. The manager surprised at what had transpired the day before, thanked me for my honesty and determination to see that the money was returned. I told the manager that I appreciate her kind words but it was truly the right thing to do. Though comparing the similarities and differences with these moral standards, ethical theories along with morals and values can be observed in the process. While it is clear that these theories may appear similar in nature the following ethical theories, virtue theory, utilitarianism, and deontological ethical will be discussed and their differences will be defined.

Abortion Around the World :: Informative Essay

Procedure of abortion is known since ancient times. The word abortion is came the Latin abortus where â€Å"ab† means â€Å"amiss† and â€Å"oriri† means â€Å"likely to be born, arise†.(1) Along with infanticide it has existed in many societies, both primitive and advanced. The earliest records of an abortive technique go back about 4,600 years to an ancient Chinese work, purportedly the work of Emperor Shen Nung which prescribes the use of mercury to induce an abortion. (3) In ancient ages pessaries or vaginal suppositories were used as an abortifacients.(1) They are generally more effective than oral drugs and included substances such as juice of the wild fig, a â€Å"dairy liquid† ,which caused irritation, soapwort, myrrh, myrtle, lupine, cedar-oil mixed with water, wine, or hot oil.(1) Ancient doctors also suggested smearing on the uterine opening goose fat, mashed leek and celery, rose oils, pine resin, copper scum, boiled honey, sodium carbon ate, and even mouse dung.(1) The Egyptian Kahun Papyrus, which dates to 1850 B.C., recommend crocodile feces either for preventing conception or as an abortifacient.(2) The Ebers Papyrus, which dates to 1550 B.C., contains several recipes that â€Å"cause a woman to stop pregnancy in the first, second, or third period.† (2) One recipe for a vaginal suppository includes mixed the unripe fruit of Acacia, colocynth, dates, and 6/7 pints of honey and pouring the mixture onto a moistened plant fiber. (2) Modern Arabic women still take colocynth as an abortifacient, though one woman who took 120 grains in a powder died 50 hours later. (2) In Arabic medicine, elephant feces were frequently recommended. (2) Aristotle suggests that the conceptus had a â€Å"soul† after 40 days from conception if a male and 90 if female. (2) In addition there are similar differentiations in the Bible. (2) Later, Aristotle says that the foetus develops gradually and that it is impossible to mak e a fine judgment. Famous doctors such as Pliny the Elder, Dioscorides, and Pseudo-Galen mention more â€Å"superstitious† abortifacients, like passage over the root of a cyclamen, the egg of a crow, a snake, or a stone which was bitten by a dog. Ancient physicians also used pessaries, or vaginal suppositories, as abortifacients. They were usually more potent than oral drugs and included substances like the juice of the wild fig, a â€Å"milky liquid† which caused irritation, soapwort, myrrh, myrtle, lupine, cedar-oil mixed with water, wine, or hot oil. Physicians also recommend smearing on the uterine opening goose fat, mashed leek and celery, rose oils, pine resin, copper scum, boiled honey, sodium carbonate, and even mouse dung.

How far did the problems of his reign stem from Edward VI’s minority? Essay

It can be said that Edward VI’s minority, like many other boy Kings caused most of the problem’s in his reign simply because it was other men ruling the country to their preferences and not to the country’s. However, Edward’s minority was not entirely responsible for the problems of his reign, the financial situation, for instance, was inherited from Henry VIII. Edward’s minority did bring problems to his reign. Although Edward was a minor, it can be said that he influenced his councillors with his views on religion as well as on politics. The minority, however, meant that the councillors appointed by Henry VIII would rule the country until Edward was of age. However, Somerset manipulated the court and was named Lord Protector. One person was ruling England, meaning that he was carrying out his own views on matters, there was no consultation. Somerset, to a certain extent was more concerned with power than with the country. Somerset’s disastrous foreign policy can ultimately be blamed on Edward’s minority. Somerset was at war with Scotland as well as France. He was unable to secure a marriage alliance with between Edward and Mary Queen of Scots, which later married the French Dauphin. With the war he also drove England into further debt, thus Edward’s minority meant that Somerset was causing more problems than he was solving. Northumberland was also concerned with power. When Edward was dying, the succession had become a serious problem because Northumberland seemed to be firmly in control, but Edward’s death meant that he would lose power. In an attempt to secure his position he married his eldest son, to Lady Jane Grey in 1553. Jane Grey was proclaimed Queen by Northumberland, whilst Mary proclaimed herself Queen. Northumberland had underestimated the amount of support for Mary in the country. This event would perhaps not have occurred if Edward had not been a minor at the time; a smooth succession would have probably taken place. Both Lord Protectors had different aims. Whereas Somerset was more concerned with foreign policy, Northumberland tried to secure the financial situation. They seldom took the King’s views into account, thus his minority allowed the Lord Protector’s to do as they pleased in which case the problems did result as a result of Edward’s minority. Throughout the ages we see that boy Kings have been failures mainly because of their minority. An example of this is Edward V and his younger brother who were deposed by their uncle Richard Duke of Gloucester. We see that a minor King was weaker, less powerful and easier to control, thus many problems could arise as a result of the King’s minority to the extent of a deposition which occurred in 1483. However, there were problems that arose which did not stem from Edward’s minority. The financial situation was inherited from Henry VIII; he had left the country bankrupt. Even though Somerset may have driven England into further debt, the problem was already present, thus this problem did not stem from his minority because the problem was already present when he came to power. People did not revolt against Edward. The grievances made no mention of their unhappiness with the King. The Western Uprising and Kett’s Rebellion were caused by the unhappiness of the peasants because of religious as well as socio-economic factors. The Tudors were a popular monarchy, thus people would do little to cause the deposition of the King or even problems. All the problems we find in his reign did not all stem from Edward VI’s minority. Whoever ruled England from 1547 to 1553 faced great problems of inflation, poor harvests, and the ‘sweating sickness’ that killed many thousands in 1551. It is evident that the King’s minority cannot be held responsible for such uncontrollable things as disease and harvests. Somerset fell from power in 1549, despite this Edward remained in power. This is significant; it shows that in spite of Somerset’s failure to secure his position as Lord Protector as well as the foreign and financial policy, people were loyal to their King thus his minority did not always cause problems. An adult King would have prevented trouble developing amongst his councillors. There would have been no rivalries over power. Clear policies would have also been established, whereas the changes and compromises of Somerset and Northumberland could have only improved the government. However, Edward’s minority caused struggles over power, policies to the convenience and view of each councillor, and changes to suit each Lord Protector at the time, his minority seldom provided England with anything positive.

Martin King and Henry Thoreau Essay

Martin King and Henry Thoreau both write persuasive expositions that oppose majority ideals and justify their own causes. While this similarity is clear, the two essays, â€Å"Letters from Birmingham Jail† by King and â€Å"Civil Disobedience† by Thoreau, do have their fair share of differences. Primarily in the causes themselves, as King persuades white, southern clergy men that segregation is an evil, unjust law that should be defeated through the agitation of direct protesting, and Thoreau, writing to a more broad, non addressed audience, and focusing more on the government itself, contends that at its present state, with the war with Mexico and the institution of slavery, that one should do as he does and refuse to pay government taxes that support such evil practices or â€Å"traditions.† While both Thoreau and King prevail in establishing a firm impression for what they strongly believe in, they each succeed in their persuasive efforts through different means. Chiefly, in the way that King draws emotional appeal with the usage of a burning passion and devotion, and Thoreau, while still making it evident that he is devoted in what he believes in, draws more emotional appeal through being more distressed and concerned than naively hopeful and optimistic. However, similarities remain to be as numerous as differences as both Thoreau and King bring credibility or ethical appeal to their assays essentially with allusions to Christ and the Bible. First, King’s emotional appeal is what above all contrasts his essay with Thoreau’s. As virtually everything else; the theme of disobeying â€Å"unjust laws†, their admiration for the â€Å"minority’s viewpoint, and even, coincidently, where they wrote their essays – prison, is all the same. King makes two references to conversations shared with his children. Once with his little girl who wants to go to the public amusement park and is quickly developing â€Å"tears in her eyes† as her father has to sadly explain the reality that black children aren’t allowed in â€Å"Funtown.† Promptly once again, King refers to being forced to somehow â€Å"concoct† an acceptable answer to his five year old son’s question – â€Å"why do white people treat colored people so mean?†. King does not stop there with his ability to throw his readers into the harsh emotional realities that he had to face. While answering the same question of â€Å"why we can’t wait† in regards to protesting, King refers to the tragic sadness of how his wife and mother are almost  never granted with the respectable title of â€Å"Mrs† and how his own name has virtually been transformed from â€Å"Martin Luther King† to â€Å"Nigger Boy John† in the heartland of discrimination in the South. The rhetorical use of detail is King’s second element that he takes advantage of to draw such tremendous, but necessary emotional appeal. With his despairing response to the clergy men’s appraisal of the policemen’s ability to maintain â€Å"peace† and â€Å"order† when he asserts with great detail that maybe they wouldn’t be so â€Å"warmly† supportive if they would have been in the streets to witness the police slapping Negro men and boys with â€Å"sticks† and pushing and cursing old Negro women and girls in such a cold-hearted and cruel fashion. Furthermore, King’s account of what the South would be like if blacks sided more with the Black Nationalists than himself brings emotion to all that contemplate his perception of streets â€Å"flowing with blood† during the central time of the otherwise inevitable â€Å"racial nightmare.† Thoreau, on the other hand, never consents to revealing such frightful nightmares and makes only one brief reference to his children. Instead, Thoreau draws emotional appeal through many different techniques in the art of persuasive writing. Most predominantly, with despaired and concerning rhetorical questions such as when he asks about established government’s viewpoint on great men, â€Å"why does it always crucify Christ and excommunicate Copernicus and Luther, and pronounce Washington and Franklin rebels?†. And again when he provokes the question of how men assert their grievances when he asks â€Å"How can a man be satisfied to entertain and opinion merely and enjoy it?†. As stated above, Thoreau and King’s great persuasive similarity is in the way they give their essays ethical appeal. They both repetitiously make use to references of the Bible. King first asserts that he is in Birmingham for the same reason that â€Å"the Apostle Paul left his village of Tarsus and carried the Gospel of Jesus.† Once again, in comparing his â€Å"civil disobedience† to that of Shadrack, Meshack, and Abednego when they refused to obey the worship laws of Nebucadnesser. Finally King affirms to not being offended by the criticism of being called an â€Å"extremist† by the thought of how many great extremists there where in the past, such as â€Å"Abe Lincoln†, â€Å"Martin  Luther†, and â€Å"Jesus Christ.† Thoreau in the very same manner and with many of the same figures, continues with his own set of biblical allusions. He subscribes to the verse of Christ and the Herodians when they ask him about his stance on taxes and Christ replies to give Caesar â€Å"what is Caesars†, and to give God â€Å"what is God’s.† And then, more broadly, Thoreau poses the question of why after eighteen hundred years of being written, no legislator in America or anywhere else has taken advantage of the â€Å"science of legislation† revealed in the New Testament. In conclusion, both Thoreau and King succeed in establishing their points on the benefits of civil disobedience. I feel that King does succeed farther with his inclusion of more passionate emotion and easier to understand, heartfelt metaphors. Though it is debatable that the scientific and matter of fact tone Thoreau uses ultimately make his case more credible by establishing his work as not only a great personal exposition, but also a considerable scientific exposition that could be considered among the ranks of Thomas Paine’s â€Å"Common Sense† or even Machiavelli’s â€Å"The Prince.†